U Music TV has been created for mums, by mums, and our mission is to provide a safe way for children to enjoy music videos. Having children ourselves, we were alarmed at the content of many music videos, and our vision was to to find a solution to help protect young children from explicit and inappropriate content.
We have developed U Music TV to fulfil this need by creating a TV channel dedicated to showing only age-appropriate content to the under 12s. It provides safe screen time that children can enjoy without parents having concerns over what they might see and hear. We believe children should be able to enjoy popular culture without being exposed to potentially damaging, stereotypical and inappropriate images and language, and we believe parents agree with us!
All content on U Music TV has been checked and approved by a panel of parents and has been certified safe for under 12s. This takes into account images, language and themes so nothing inappropriate will ever be seen by our audience.